SS Rajamouli’s hotly anticipated epic Baahubali 2: The Conclusion is by all means riding so high on the achievement that it has already broken different records months before its theatrical release.
The film will be release in four languages — Telugu, Tamil, Hindi and Malayalam. The Hindi dramatic rights have been sold to movie producer Karan Johar’s Dharma Productions for an amount of Rs 120 crore, as revealed by a tweet from exchange examiner Ramesh Bala.
Johar was at first hesitant to buy the rights for such a huge sum, however, in the end, had agreed as Baahubali: The Beginning was the first film named in Hindi to enter the Rs 100 crore club.
Other than the Hindi dramatic rights, the film is making waves down south, for evident reasons. It has raked in Rs 130 crores from the offer of its dramatic rights in Andhra Pradesh and Telangana, as announced by The Indian Express. According to Bala’s tweet, alternate states have likewise contributed altogether to the pre-release gaining of the film.
Its dramatic rights in Tamil Nadu have been sold for Rs 47 crore, which according to the report by The Indian Express, is the most astounding cost paid for a film that does not highlight the Tamil sensation, Rajinikanth. The rights in Karnataka have gotten Rs 45 crore while those in Kerala have been sold for Rs 10 crore.
If you do the math and include the prices that have not been revealed yet, i.e., of the theatrical rights of the rest of the world, the satellite rights of the Tamil and Malayalam versions and the audio rights, the total pre-release business of Baahubali 2 is expected to exceed Rs 500 crore, as per the report by The Indian Express.
This, in itself, is a remarkable feat and may help the film beyond numbers by giving it the much-needed promotional push which will eventually pull the crowds into the theatres.
Baahubali 2: The Conclusion stars Prabhas, Rana Dagubatti, Tamannah Bhatia and Anushka Shetty. It is slated to release on 28 April 2017.